As marketing becomes increasingly important for law firms, various advertising methods are being employed in an attempt to attract new prospective clients – including a plethora of search engine optimisation (SEO) and pay per click (PPC) campaigns. However, the vast majority of business for most law firms comes from its existing client base. It is therefore far more effective to concentrate on marketing legal services to existing clients than to pursue brand new business. Furthermore, with email newsletters, it is also generally far less expensive.
↧
