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Email notices and email footers
Disclaimers and confidentiality notices are automatic additions to the end of many organisations’ email, sometimes adding half a page of text or more to the sender’s message. There is no legal...
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Hosted email
You need electricity to run your business. You need a telephone. You need email. If I suggested you set up your own power station to generate the electricity needed to run your legal practice, or set...
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Why email newsletters?
As marketing becomes increasingly important for law firms, various advertising methods are being employed in an attempt to attract new prospective clients – including a plethora of search engine...
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Fax to email for lawyers
When I left the CPS in 1996 and set up as an independent barrister it was essential to get a fax machine which dutifully sat in my home office waiting for faxes from Chambers. Since it shared the same...
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How to build an effective email list
Many firms are already convinced of the benefits of email marketing but they struggle to get the programme off the ground due to lack of email data. The aim should be to build a database of clients,...
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Planning an email campaign
In the last issue we looked at how to go about building up a database of email addresses, how to capture suitable contact details from existing clients and contacts, and what external email lists can...
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Two ebiz topics
Successful email signatures Email signatures are one of those deceptively simple but high impact marketing techniques that might slip under your business radar. Indeed, your email signature may be the...
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Crosselerator™ – solving the cross-referral problem
This article is about a new product created by my firm called Crosselerator which I immodestly believe is likely to be one of the most profitable pieces of software for users that they’ll ever own. It...
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